Jordan Brand Family Member, Travis Scott, unveils Air Jordan I High OG Dior at Dior's Pre-fall 2020 show in Miami.
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During the Fall 2020 Dior men's collection, Maison Dior và Dior men Artistic Director Kim Jones revealed the first silhouette for the forthcoming Jordan Brand x Dior collection: Air Jordan I High OG Dior.
“I love mixing together different worlds, different ideas — và Jordan Brand and Maison Dior are both emblematic of absolute excellence in their fields,"says Jones. "To bring them together in this special collaboration is to propose something exciting and truly new."
Coinciding with the 35th anniversary of the Air Jordan & celebrating the first Dior men’s collection debut in the United States, the collaborative,limited-edition Air Jordan 1 High OGunderscores both the timeless appeal of the shoe & the emblematic style of Maison Dior —born always on l’air du temps, the spirit of the moment.
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With this partnership, the different cultures of America & France and of haute couture và high-performance sportswear are drawn together, unified & then blended to lớn create a new hybrid look. The heritage of both brands is valued, respected andeach is given equal gravitas. Jordan Brand’s footprint of innovation và product excellence is echoed in the élan of the Parisian ateliers of Dior men.
“Every collaboration we vì starts from a genuine connection và desire khổng lồ expand the dimensions of each brand through creativity and design innovation,"says Martin Lotti, Jordan Brand VP of Design. "Our partnership with Maison Dior will offer a new look into the style of basketball & blend high-end streetwear with luxury fashion.We will pay homage khổng lồ both brands'rich iconography và draw inspiration from our heritage.”
Made in Italy lớn superlativestandards, the silhouette is created with the fine leather that characterizes Maison Dior’s leather goods, edge-painted và dressed inDior Gray, a màu sắc synonymous with the Maison since its foundingin 1947. A remix of the iconic Jumpman Wings logo sản phẩm is embossed on the upper & features the words “AIR DIOR."The nhathocusg.com Swoosh is executed in Dior Oblique jacquard, a single motif simultaneously representing bothindustry leaders. The same Dior motif is scaled down and laser-etched into the insoles at a 50 percent scale.
The limited-edition Air Jordan I High OG Dior sneaker will be available globally later this yearin select Dior stores.
